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Employee Background

Below you can read all about the The Trade Council's employees in Vietnam. The team consists of both Vietnamese and Danish staff who offer highly qualified consultancy services within their individual expertise areas. Their offered services will be based on extensive local knowledge and many years of experience working with different sectors.

Mr. BO MØNSTED, Head of Commercial Section in Vietnam (Hanoi)

Main areas of work
- Establishment of businesses within sales, production and distribution
- Contact to authorities and ministries
- Synergy between trade and development
- Trade policies
- Life-Sciences

Profile
Bo began his career in the Ministry of Foreign Affairs in 2001, as part of the general diplomatic corps, originally working in areas such as the UN and the Middle East. In 2004 he joined The Trade Council, within the Ministry of Foreign Affairs, and was involved in the development of SME strategies, business delegation visits to various countries and the establishment of the first Danish Innovation Office, in Silicon Valley. In 2006 – 2009 he served as the commercial counsellor and deputy head of mission at the Danish Embassy in Malaysia, covering also the Philippines, assisting Danish companies in their business activities. At this time Bo was also involved in creating synergies between the Danida environment programme in Malaysia and Danish business interests, with a particular focus on the climate, water, waste and energy efficiency sectors. In 2009 – 2010, based in the Customer Relations Office in the Trade Council in Copenhagen, Bo had overall responsibility for the Trade Council’s activities in the climate sector. In 2010 – 2013 Bo joined the Danish company Nordjysk Elhandel (NEAS Energy), working on their climate change projects in Latin America and trading emission reductions on the EU emission reduction exchange. Later Bo joined the secretariat of the senior management, doing market research in the energy sector and merger & acquisitions due diligences. During his years with Nordjysk Elhandel Bo was a major customer of the Trade Council. In 2013 he returned to the Trade Council, joining the analytical department, mainly developing policy for the Minister for Trade and Development Cooperation.

Bo has advised several hundred foreign companies on Malaysian, Philippine and Vietnamese market entry and strategy. Bo specializes in providing strategic advice to Danish companies’ decision makers regarding Vietnam market entry and marketing strategies, and in analyzing and bringing into play the possibilities opened up via the Danida programmes. 

Educational background
Master of Political Science, University of Southern Aarhus, Denmark
Various courses at Oxford University, England and Chulalongkorn University, Thailand

Contacts
E-mail: BOMONS@UM.DK
DIRECT +84 (4) 3935 2928
MOBILE +84 913 270 374

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Ms. LE NGUYET MINH, Head of Danish Economic & Commercial Office (DECO) and Trade and Investment Adviser (HCMC)

Main areas of work
- Retail and distribution
- Energy Efficiency
- Infrastructure and logistics
- CSR

Profile
Minh joined Embassy of Denmark, Economic and Commercial Office in HCMC (DECO) in April 2010 as Head of DECO and Trade and Investment Advisor. With over 8 years of professional experience in investment advisory, Minh has been engaged in providing advice on corporate structuring, market entry strategies, market overview, industry analysis, assistance with investment licensing and post-license compliance for a number of Danish investors in Vietnam.

Prior to joining DECO, Minh has been leading a team of professional consultants at a Big Four international consulting firm and for some years being in charge of monitoring and evaluating ODA financed projects in the South of Vietnam.

Educational background
Master of Business Administration, La Trobe University, Australia
Bachelor of International Business, Hanoi Foreign Trade University, Vietnam

Contacts
E-mail: NGUYLE@UM.DK
DIRECT +84 (8) 3821 9373 EXT. 21
MOBILE +84 907 567 388

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Ms. VU PHUONG LAN, Trade and Investment Adviser (Hanoi)

Main areas of work
- Healthcare
- Oil & gas
- Logistics and shipping
- Garment

Profile
Lan joined the Commercial section in 2011 after working in a similar position at Embassy of Netherlands in Vietnam for a couple of years. She has actively worked with Danish companies extensively across quite a number of industries. Her focus area of work comprises of supporting and assisting Danish healthcare, garment, oil & gas, logistics and shipping companies in entering as well as expanding their presence in Vietnam. She has developed and maintained a close network to authorities, associations and businesses in these relevant sectors.

Educational background
Master of Business Administration, Asian Institute of Management, The Philippines
Bachelor of Business Management, Hanoi University, Vietnam

Contacts
E-mail: LANPVU@UM.DK
DIRECT +84 (4) 3823 1888 EXT. 135
MOBILE +84 945 109 339

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Ms NGUYEN THI THU HANG, Trade and Investment Adviser (Hanoi)

Main areas of work
- Food
- Agriculture
- Fishery
- Intellectual Property Rights
- Education

Profile
Hang has over 14 years of practical experience working in the area of agriculture, forestry, fisheries, intellectual property and education which equip her with a deep understanding of the sectors as well as building up a wide network all over the country. Prior to joining the Embassy, Hang worked as a consultant on the agro business for Oxfam Quebec in Hanoi.

The aforementioned jobs have led her to engage in assisting the Danish companies in entering the Vietnamese market or doing commercial activities in Vietnam.

Educational background
Master of Education Administration, New England University, Australia

Contacts
E-mail: NTHANG@UM.DK
DIRECT +84 (4) 3823 1888 EXT. 234
MOBILE +84 912 002 165

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Ms. HANG THI THU LE, Trade and Investment Adviser (Hanoi)

Main areas of work
- Food
- Machinery

Profile   
Hang has five years of professional experience as a trade and investment advisor. Prior to joining the Embassy of Denmark, she worked for Korean Trade and Investment Promotion Agency under Korean Embassy in the positions of market researcher and investment consultant. Her thorough knowledge in different sectors and networks with Vietnamese government authorities, associations and Vietnamese business circles have been enriched, constantly broadened and tightened when she worked for the Embassy of Brazil as a trade officer.

Educational background
Master of Marketing, Sales and Services, ESCP Europe in collaboration with IAE de Paris Bachelor of Business English, Foreign Trade University, Hanoi, Vietnam

Contacts
E-mail: HANGLE@UM.DK
DIRECT +84 (4) 439352956
MOBILE +84 904 235 128

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Ms. NGUYEN HUYNH ANH, Trade and Investment Adviser DECO (HCMC)

Main areas of work
- Furniture
- Design
- Lifestyle
- Handicrafts
- ICT

Profile
Anh has joined the Embassy of Denmark, Economic and Commercial Office in Ho Chi Minh City (DECO) in April 2012 as a Trade and Investment Advisor. Prior to joining the Embassy, Anh has been working 3 years as a Senior Consultant at one Big Four consulting firms, which brought her professional and practical experience in tax issues, industry analysis, market entry, and business establishment. Anh has been working with many clients across different industries that helps enrich her diversified knowledge and network. She specializes in such areas as Furniture, Design, Lifestyle, Handicraft, and ICT. Anh has also developed and maintained a close connection with the authorities in Ho Chi Minh City and business associations in relevant sectors.

Educational background
Master of Business Administration, University of Wales, United Kingdom
Bachelor of Commerce, RMIT University, Australia

Contacts
E-mail: ANHNHU@UM.DK
DIRECT +84 (8) 3821 9373 EXT. 12
MOBILE +84 908 680 070

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Mr. TRAN VIET HAI, Trade and Investment Adviser DECO (HCMC)

Main areas of work
- Retail and distribution
- Information Technology
- Financial Services

Profile
Hai has extended experience in providing corporate services to organization clients, from different countries and doing business in different industries. Hai has assisted his clients in application for licenses required for their operations in Vietnam. In addition, Hai also usually provides advisory services to his clients regarding regulatory, taxation and operational issues of Vietnam.

Prior to joining DECO, Hai has 5 years of professional experience in the Market Entry Group of a Big Four international accounting firm. Hai’s client portfolio includes: Fonterra, Hewlett-Packard, Mitsubishi Electric, Robert Bosch, TE Connectivity, Toyota Financial Services, TÜV Rheinland.

Educational Background
Bachelor of Arts, Ho Chi Minh City University of Economics, Vietnam

Contacts
E-mail: HAI.TRAN@DECOHCM.ORG
DIRECT +84 (8) 3821 9373 EXT. 16
MOBILE +84 983 019 840

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Mr. HOANG THI THU HIEN, Trade and Investment Adviser DECO (HCMC)

Main areas of work
- Taxation and labour
- Logistics and shipping
- CSR

Profile
Hien joined Embassy of Denmark, Economic and Commercial Office in HCMC (DECO) in September 2013 as a Trade and Investment Advisor. Prior to joining DECO Hien has 6 years of professional experience in Big Four international consulting firms, providing tax, labor compliance and advisory services to diversified companies.

At DECO, Hien mainly focuses on tax, labor and other Vietnamese regulatory requirements. Hien also assists in business set up including market entry analysis, licensing procedure for organization clients.

Educational Background
Bachelor of Foreign economics, Foreign Trade University, Vietnam

Contacts
E-mail: HIENHT@UM.DK
DIRECT +84 (8) 3821 9373 EXT. 23
MOBILE +84 905 307 545

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Ms. NGUYEN VU ANH THUY, Senior Programme Manager of Danida Business Partnerships, Trade and Investment Adviser DECO (HCMC)

Main areas of work
- Danida Business Partnerships Programme
- Green Growth
- Education

Profile
Thuy began her career at the Embassy of Denmark from late 2007 as the Senior Manager of Danida Business Partnerships Programme. She has an extensive experience in the green sectors in Vietnam and a good understanding of the Danish strong-hold in green industries from her current and previous jobs. Before joining the Embassy she was general manager of a Danish – Vietnamese solar panel production called GJ Vietnam (now Sunmark) for 2 years; and had 4 years as office manager of Carl Bro (now Grontmij) branch in Ho Chi Minh City, where she was responsible for administration and involved in different ODA and private sector environment and energy projects. Therefore, she has great understanding of the Vietnamese legislations and has built a wide network among local institutes and business in the relevant sectors.

Educational background
Master of Business Administration, University of Northampton, United Kingdom
Bachelor of Linguistics and Literature, Pedagogy University of Ho Chi Minh City, Vietnam

Contacts
E-mail: THUYNG@UM.DK  
DIRECT +84 (8) 3821 9373 EXT. 19
MOBILE +84 938 201 272 

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