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Carlsberg

Carlsberg was one of the first Danish multi-national companies to enter Vietnam and made its first investment in 1993. For the first 20 years, Carlsberg managed its Vietnamese operations through Carlsberg Indochina. In 2012 a fully dedicated Carlsberg Vietnam organization was established with the ambition of becoming the fastest growing brewery group in Vietnam.

Carlsbergs Huda Gold’s launching ceremony
Carlsberg Vietnam and Hue Brewery Limited’s leaders and special guests entering the Huda Gold’s launching ceremony in June 2013
Operations in Vietnam

 

Carlsberg Vietnam comprises six entities including joint ventures and wholly-owned subsidiaries.


Carlsberg entered Vietnam in 1993 through the joint venture South East Asia Brewery and currently owns 60 percent of this company together with Viet Ha Corporation of Hanoi. In 1994, Carlsberg acquired 50 percent of the Hue Brewery Limited (HBL), the market leader in Central Vietnam. Hue Brewery Limited became a wholly owned subsidiary of Carlsberg when the company acquired the remaining 50 percent in 2011. In 2008, Carlsberg acquired a minority share in Ha Long Brewery in North West Vietnam. That same year, the company created a joint venture with HABECO, the leading brewing group in North Vietnam, in the form of Hanoi Vung Tau Brewery Joint Stock Company. In 2009, Carlsberg became a strategic investor in HABECO, acquired 17 percent stake in this government owned entity.

Portfolio

Carlsberg brand, the internationally recognized iconic beer of Denmark, is the premier brand in our Vietnamese portfolio. Carlsberg Vietnam company also produces and markets Huda and Huda Gold in Central Vietnam, Halida in North Vietnam and through its joint venture with HABECO distributes Hanoi and Carlsberg brands in South Vietnam. Total volume share for Carlsberg interests in Vietnam at the end of 2012 was 25.7% in packaged beer and 29.3 in total beer, the difference being attributable to our participation in the Bia Hoi segment through HABECO. Total volume was 8,951 K HL in 2012.

“By establishing a dedicated Vietnamese management team, Carlsberg has underlined the importance of Vietnam to our growth strategy in Asia. We expect Vietnam to be the 7th largest beer market in the world and 2nd largest in Asia, after China by 2017. Therefore we will invest disproportionately to capture this growth opportunity and have a stated ambition to be the fastest growing beer company in Vietnam. To achieve this ambition, we will bring the best of Carlsberg to bear on Vietnam. The next three years you will see us deliver meaningful consumer and customer innovations, consolidate of our market positions with the aim of significantly increasing our volume and value share in the market” said Tayfun Uner, CEO of Carlsberg Vietnam.

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