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The first e-commerce pavilion for Danish brands and products launched on Lazada Vietnam

20.11.2020  03:05

            The first e-commerce pavilion for Danish brands and products launched on Lazada Vietnam

Ho Chi Minh City – On 19th November  2020, the Danish Ambassador to Vietnam, H.E. Mr. Kim Højlund Christensen and the CEO of Lazada Vietnam, Mr. James Z. Dong signed a Memorandum of Understanding (MOU) to form an exclusive partnership aimed at providing consumers in Vietnam access, with just one click, to Danish brands and products online.  The signing was witnessed by representatives from the Southern Office of the Vietnamese Ministry of Industry and Trade, the People’s Committee of Ho Chi Minh City, Vietnam e-Commerce and Digital Economy Agency, Vietnam E-Commerce Association, Danish companies, local distributors for various Danish brands, etc.

With this signing, the  first e-commerce Danish pavilion  in Vietnam has been established to showcase merchants, brands and premium quality products of various Danish brands, such as  Bang & Olufsen, Danisa, JYSK, Lego, ScanCom, Royal Copenhagen, Trollbeads, etc. 

You can see the video of the signing ceremony here:

One of the biggest problems that online shoppers often meet is that there is no 100 percent guarantee of a product's quality and origin. This e-commerce Danish pavilion will allow customers in Vietnam to buy authentic Danish products from reputable brands and distributors from the comfort of their homes without having to travel to multiple stores to find the right product. This has become an even bigger added value during the COVID-19 pandemic.

Following the signing of the MOU, a one-week campaign named ‘Live Happily like a Dane’ will also be launched in the Danish pavilion on Lazada from 19th to 24th November 2020 to offer customers the experience of buying various Danish products in the areas of fashion, food and drink, study and play, home and living. At today’s launch, there are seven Danish brands participating on the Danish pavilion on Lazada. Shoppers can easily find authentic Danish products with a discount up to 50%, vouchers support from Lazada and its partners and thousands of exclusive gifts, while they can enjoy free shipping services nationwide. Especially, on 19th November, shoppers can enjoy Shoppertainment activities through an exclusive livestream session and interactive games on Lazada app and social media platforms.

With the EU-Vietnam Free Trade Agreement entering into force since August 2020, Vietnam has become an increasingly attractive market for Danish companies. The Danish pavilion on Lazada will create a great opportunity for Danish businesses to introduce their products and expand their services to many more customers in Vietnam. The Danish pavilion on Lazada is the first country pavilion on Lazada making this a unique partnership which both the embassy of Denmark and Lazada hope to build on in the future.

Any Danish companies that would like to be part of our Danish pavilion on Lazada, please reach out to:

Mr. Troels Jakobsen, Head of Trade at the Danish Embassy in Vietnam


Ms. Kim Cuong Nguyen, Trade Advisor


Link of the Danish pavilion on Lazada:;   

Instruction for user: go to Lazada App´s homepage, on the search bar, type “Đan Mạch” or “Dan Mach” or “Denmark”, it will link to our landing page.


Founded in 2012, Lazada Group is the leading e-commerce platform in Southeast Asia. Lazada is accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of consumers’ daily lives in the region and aims to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of Alibaba Group powered by its world-class technology infrastructure.

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