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The Trade Council staff

Below you can find contact information for our commercial employees and their main areas of work. You are welcome to contact the person working with an area of your interest to find out what we can do to help your business in Vietnam. 
Should no commercial employee fit your needs, please contact Mr Lasse Pedersen Hjortshøj in order to find the most suitable employee for your requirements. 

Mr Lasse Pedersen Hjortshøj, Head of Commercial Section in Vietnam (Hanoi)

Contact information:

Main areas of work: 

  • Establishment of businesses within sales, production and distribution
  • Contact to authorities and ministries
  • Synergy between trade and development
  • Trade policies

Profile:

Mr Lasse Pedersen Hjortshøj began his career in the Ministry of Foreign Affairs in 2018 as a Commercial Advisor at the Trade Council in Sydney from 2018 to 2020, where he played a crucial role in strengthening bilateral trade relations and assisting businesses with market development entry strategies.
In 2020 he returned to Copenhagen to work at the Ministry of Foreign Affairs as an Economic Diplomacy Adviser, where he worked as part of an export and job creation task force during Covid-19 as well cross cutting strategy and policy work and among other things drafted the Action Plan for Danish Government’s new approach to economic diplomacy and trade promotion 2022-2023.  
In 2022, he was appointed Chief Adviser and Global Sector Advisory Team Leader of the Food and Agriculture sector, where he was the primary headquarter anchor on economic diplomacy, strategy and policy within the sector.


As of 2024 Lasse is the Commercial Counsellor and the Head of Economic Diplomacy and Trade in Vietnam, Hanoi. In his role he aspires to enhance trade relations between Denmark and Vietnam, facilitating business opportunities and economic cooperation. With his comprehensive experience and vision he will ensure that Denmark's commercial interest are effectively represented and advanced in Vietnam

Educational background:

  • Master of Science in International Business, Aarhus University, Denmark 
  • Bachelor's degree in Economics and Business Administration, Aarhus University, Denmark 
     

Ms Tran Thi Tuyet Mai, Head of Danish Economic & Commercial Office (DECO ) and Senior Trade and Investment Advisor (HCMC)

Contact information:

Main areas of work:

  • Energy, Water and Environment
  • Information and Communication Technologies (ICT)
  • Finance and Investment
  • Food and Retail
  • CSR

Profile:
Ms Tran Thi Tuyen Mai joined Embassy of Denmark, Economic and Commercial Office in HCMC (DECO) in September 2017 as Head of DECO and Trade and Investment Advisor. With extensive experience and knowledge in both private and public sectors in Vietnam, Mai has engaged in providing services for market entry strategies, industry analysis, opportunity identification and marketing campaigns for a number of Danish companies.
Prior to joining DECO, Mai had been Head of Investment section at UK’s Department for International Trade, British Embassy Vietnam and for many years working in private sector with companies in Telecommunication, Real Estate and Utilities.

Educational background:

  • Master of Science in Project Analysis, Finance and Investment, University of York, United Kingdom
  • Bachelor of Economics, National Economics University, Vietnam

Ms Vu Phuong Lan, Trade and Investment Advisor (Hanoi)

Contact information:

Main areas of work:

  • Healthcare
  • Oil & gas
  • Logistics and shipping
  • Garment

Profile:
Lan joined the Commercial section in 2011 after working in a similar position at Embassy of Netherlands in Vietnam for a couple of years. She has actively worked with Danish companies extensively across quite a number of industries. Her focus area of work comprises of supporting and assisting Danish healthcare, garment, oil & gas, logistics and shipping companies in entering as well as expanding their presence in Vietnam. She has developed and maintained a close network to authorities, associations and businesses in these relevant sectors.

Educational background:

  • Master of Business Administration, Asian Institute of Management, The Philippines
  • Bachelor of Business Management, Hanoi University, Vietnam

Ms Nguyen Thi Thu Hang, Trade and Investment Advisor (Hanoi)

Contact information:

Main areas of work:

  • Food
  • Agriculture
  • Fishery
  • Intellectual Property Rights
  • Education

Profile:
Ms Nguyen Thi Thu Hang has over 14 years of practical experience working in the area of agriculture, forestry, fisheries, intellectual property and education which equip her with a deep understanding of the sectors as well as building up a wide network all over the country. Prior to joining the Embassy, shje worked as a consultant on the agro business for Oxfam Quebec in Hanoi.

The aforementioned jobs have led her to engage in assisting the Danish companies in entering the Vietnamese market or doing commercial activities in Vietnam.

Educational background:

  • Master of Education Administration, New England University, Australia

Ms Hang Thi Thu Le, Trade and Investment Advisor (Hanoi)

Contact information: 

Main areas of work:

  • Agri-Food 
  • Machinery
  • Energy
  • Green solutions

Profile:

Ms Hang Thi Thu Le has five years of professional experience as trade and investment advisor. Prior to joining the Embassy of Denmark, she worked for the Korean Trade and Investment Promotion Agency under the Korean Embassy in the position of market researcher and investment consultant. Her thorough knowledge in different sectors and networks with Vietnamese government authorities, associations and Vietnamese business circles have been enriched, constantly broadened and tightened when she worked for the Embassy of Brazil as a trade Officer.

Educational Background:

  • Master of Marketing, Sales and Services, ESCP Europe in collaboration with IAE de Paris Bachelor of Business English, Foreign Trade University, Hanoi, Vietnam

Ms Nguyen Ngoc Kim Cuong, Trade and Investment Advisor (DECO, HCMC)

Contact information:

Main areas of work:

  • Life Sciences
  • ICT
  • Agri-Food
  • E-commerce & Retail 

Profile:
Ms Nguyen Ngoc Kim Cuong has extended experience in providing corporate services to organization clients, especially 10+ year of experience working for the Government of Canada, developing and maintaining a network of business and governmental contacts. She has assisted her clients in supporting trade events, ministerial visits, business research and development in Vietnam. Moreover, Kim Cuong also usually provides exceptional advisory services regarding life sciences industry with 6+ years of experience.

Prior to joining DECO, she has 10 years of professional experience as Sector Lead in Global Affairs Canada, in which she held responsibilities for Life Sciences Sector, ICT and Agri-Food Sector.

Educational Background:

  • Master of Business Administration (MBA), École des sciences de la gestion (ESG UQAM), Quebec, Canada.  
  • Bachelor of Arts, National University of Social Sciences and Humanities in HCMC, Vietnam

Ms Phan TN. K. Tram, Trade and Investment Advisor (DECO, HCMC)

Contact information:

Main areas of work:

  • Energy Efficiency
  • Green Energy
  • Finance and Investment
  • CSR  

Profile:

Ms Phan TN. K. Tram joined Embassy of Denmark in HCMC (DECO) as Trade and Investment Advisor in September 2022. She has extensive experience in renewable energy with a focus on solar sector projects in Vietnam. She helps Danish companies enter this market by providing services such as market research, partner identification, supplier search, business setup and legal registration.

Prior to joining DECO, she was an Energy Auditing Expert at Energy Conservation Centre for more than three years. She consulted factories and buildings on energy efficiency solutions by conducting site surveys and providing energy audit reports. From 2016 to 2018, she worked as Solar Project Sales Executive at SolarBK JSC., where she was responsible for selling solar system and services to customers. From 2018 to 2021, she was Country Manager at Schletter Solar Technology Co.Ltd., where she helped Schletter enter Vietnam market by building a client network and allocating sales and marketing activities.

Educational background:

  • Master’s degree in Mechanic, Energy, Process and Production, University Henri Poincaré, France.
  • Bachelor’s degree in Physic, Mechanic, Applied Mathematics, University Henri Poincaré, France.

Ms Pham A. T. Jennifer, Regional Sustainability Advisor (DECO, HCMC)

Contact information:

Main areas of work:

  • Sustainable sourcing and production
  • Corporate due diligence requirements
  • CSR across sectors and functions

Profile:

Ms Pham A. T. Jennifer has worked with sustainability and corporate social responsibility for over eight years ahead of joining DECO and the Embassy of Denmark in 2022. As Regional Sustainability Advisor, she shares her expertise with Danish companies looking to understand and abide by due diligence requirements, particularly those pertaining to sustainability in sourcing and production, throughout Asia. Prior to this, She has worked across a variety of sectors: From the Danish Refugee Council, in which she focused on the removal of mines and explosives; to UNLEASH, where she managed partnerships with 300+ NGOs and start-ups; to Dalberg Media, where, as Senior Consultant, she advised, built and scaled sustainability initiatives for large multinational organizations in the public and private sector. In addition, She also frequently teaches and facilitates innovation workshops, and has so far done so for 600+ people online as well as in physical labs in China, France, Singapore and Greenland.

Educational background:

  • Master of International Business and Politics, Copenhagen Business School, Denmark
  • Bachelor of Commerce (Honours), Queen’s University, Canada

Ms Linh Khanh Nguyen, Junior Trade & Investment Advisor (Hanoi)

Contact information: 

Main areas of work: 

  • Logistic and Imports & Exports
  • Food & Agriculture 
  • Education 

Profile:

Ms Linh Khanh Nguyen has extensive knowledge in international trade and business, complemented by a distinguished academic record, including a notable achievement in logistics and in-depth research on reducing carbon emissions in the coffee production. Since joining the Embassy of Denmark in Hanoi in 2023 as a Commercial Trainee she has since then joined the team full time as a Junior Trade & Investment Advisor. She has been significant in supporting Danish companies to expand their market presence and investment opportunities. By conducting partner & supplier search, implementing targeted marketing strategies and facilitating trade development by liaison with Vietnamese authorities. Leveraging five years of experience in event management and external affairs in student organizations, Linh specializes in organizing trade promotion activities including seminars, workshops, company visits, and delegations within the Food & Agriculture, Health, and Education sectors.

Educational background:

  • Bachelor of International Business Economics, Foreign Trade University, Hanoi